These rally posters help young girls show that they have a voice. It inspires them to be proud of who they are. Rallying is a way for them to meet others and see strong women, that they can be become.
One way Babe encourages involvement is through custom collectible patches. These patches can be worn on; denim jackets, backpacks, hats, etc... to express individuality. Each was designed uniquely for Babe.
Babe takes on many forms to reach out to young girls. A zine is a way to show the fun and youthful side of the brand, while giving young girls inspiration to be themselves. It highlights information about the brand and shows influential women in history, but also creates a way for getting involved and being expressive.